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| September 05, 2010 - 04H16 |
Home > Our Activities > Our
Assets >
Investment |
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The Bank, a generous idea
The real role of a bank is to help men
and women to fulfil themselves. To make their dreams
come true, it is to believe in the success of all ideas.
If today banks have become something of an institution,
they should never forget the generous and optimistic
spirit that is the foundation of their vocation.
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Dare to be a banker
In choosing his profession, the banker
takes on a commitment. He takes risks and builds his
business on an essential criterion - trust. With enthusiasm,
he accompanies the daring of those who undertake. His
duty is to assert the rights of those who call upon him,
as he knows that his profession exists only to serve
the ideas of men and women.
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Love for the region, Help those who make it
At this time of concentrations, economic
amalgamation, levelling off of cultures and, when all
is said and done, at the dawn of a new century where
we are promised uniformity from the Atlantic to the Urals,
more than ever do we need to assert our differences in
order to maintain our identity.[]
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| Privilege the region to better open it up to the world
With its regional dimension, the Bank
better serves the interest of its country. Always present
on the ground, it breathes life into companies. Available
and committed, it accompanies everyone in his or her
private life. If its mission is to manage national or
international economic fluctuations, its duty is also
to privilege the human fabric of the land that saw its
birth. []
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Enrich its culture, give a meaning to the future
The future belongs to those who want
to make their dreams come true, but it is also a combat,
and the bank should be on the front line. Imaginative,
guaranteeing the culture of its territory, it devotes
itself to being close, available, combative. In the image
of the generations which gave it their dynamism, their
youth and their trust. []
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