September 05, 2010 - 04H16

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The Bank, a generous idea
The real role of a bank is to help men and women to fulfil themselves. To make their dreams come true, it is to believe in the success of all ideas. If today banks have become something of an institution, they should never forget the generous and optimistic spirit that is the foundation of their vocation. [More ...]
Dare to be a banker
In choosing his profession, the banker takes on a commitment. He takes risks and builds his business on an essential criterion - trust. With enthusiasm, he accompanies the daring of those who undertake. His duty is to assert the rights of those who call upon him, as he knows that his profession exists only to serve the ideas of men and women. [More ...]
Love for the region, Help those who make it
At this time of concentrations, economic amalgamation, levelling off of cultures and, when all is said and done, at the dawn of a new century where we are promised uniformity from the Atlantic to the Urals, more than ever do we need to assert our differences in order to maintain our identity.[More ...]
Privilege the region to better open it up to the world
With its regional dimension, the Bank better serves the interest of its country. Always present on the ground, it breathes life into companies. Available and committed, it accompanies everyone in his or her private life. If its mission is to manage national or international economic fluctuations, its duty is also to privilege the human fabric of the land that saw its birth. [more ...]
Enrich its culture, give a meaning to the future
The future belongs to those who want to make their dreams come true, but it is also a combat, and the bank should be on the front line. Imaginative, guaranteeing the culture of its territory, it devotes itself to being close, available, combative. In the image of the generations which gave it their dynamism, their youth and their trust. [More ...]